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About this book: 3940260274/9783940260277

Full Title: Open Brands: Effekte Nutzergenerierter Markenbotschaften Auf Die Markenwahrnehmung
Author/Editor(s): Fabian Göbel
ISBN: 3940260274, 9783940260277
Publisher: FGM-Verl
Published Place: München
Published/Copyright Year: 2013
Language: English
Physical Description: Ill., graph. Darst included,
Series: Schriftenreihe Schwerpunkt Marketing ( Volume Bd. 78 )
Number of pages: 245 (IX, 245 S)

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