Business Statistics For Competitive Advantage With Excel 2016 by Cynthia Fraser

Full Title: Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases
Author/Editor(s): Cynthia Fraser
ISBN: 3319321854, 9783319321851
Publisher: Springer
Published/Copyright Year: 2016
Language: English
Physical Description: online resource included,
Number of pages: 475 (XIV, 475 pages 375 Illustrationsus., 370 Illustrationsus. in color)
Categories:
Statistics
Market Research
Management
Statistics For Business/Economics/Mathematical Finance/Insurance
Market Research/Competitive Intelligence


Content:
Statistics for Decision Making and Competitive Advantage
Describing your Data
Hypothesis Tests, Confidence Intervals to Infer Population Characteristics and Differences
Simulation to Infer Future Performance Levels Given Assumptions
Simple Regression for Long Range Forecasts
Consolidating Multiple Naïve Forecasts with Monte Carlo
Presenting Statistical Analysis Results to Management
Finance Application: Portfolio Analysis with a Market Index as a Leading Indicator in Simple Linear Regression
Association between Two Categorical Variables: Contingency Analysis with Chi Square
Building Multiple Regression Models
Indicator Variables
Model Building and Forecasting with Multicollinear Time Series
Nonlinear Multiple Regression Models
Nonlinear Explanatory Multiple Regression Models.
The revised Fourth Edition of this popular textbook is redesigned with Excel 2016 to encourage business students to develop competitive advantages for use in their future careers as decision makers. Students learn to build models using logic and experience, produce statistics using Excel 2016 with shortcuts, and translate results into implications for decision makers. The textbook features new examples and assignments on global markets, including cases featuring Chipotle and Costco. Exceptional managers know that they can create competitive advantages by basing decisions on performance response under alternative scenarios, and managers need to understand how to use statistics to create such advantages. Statistics, from basic to sophisticated models, are illustrated with examples using real data such as students will encounter in their roles as managers. A number of examples focus on business in emerging global markets with particular emphasis on emerging markets in Latin America, China, and India. Results are linked to implications for decision making with sensitivity analyses to illustrate how alternate scenarios can be compared. The author emphasizes communicating results effectively in plain English and with screenshots and compelling graphics in the form of memos and PowerPoints. Chapters include screenshots to make it easy to conduct analyses in Excel 2016. PivotTables and PivotCharts, used frequently in business, are introduced from the start. The Fourth Edition features Monte Carlo simulation in four chapters, as a tool to illustrate the range of possible outcomes from decision makers’ assumptions and underlying uncertainties. Model building with regression is presented as a process, adding levels of sophistication, with chapters on multicollinearity and remedies, forecasting and model validation, autocorrelation and remedies, indicator variables to represent segment differences, and seasonality, structural shifts or shocks in time series models. Special applications in market segmentation and portfolio analysis are offered, and an introduction to conjoint analysis is included. Nonlinear models are motivated with arguments of diminishing or increasing marginal response. ·

Electronic Resources:
http://dx.doi.org/10.1007/978-3-319-32185-1

ISBNPlus ID: SPR.VC1.66997-11-6655200
Form: Nonfiction
LC Call No: QA276-280
Dewey Decimal: 330.015195
Released Date: 20160805

Download BiBTeX of this book (.bib)
@book{isbnplus9783319321851,
 title={Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases},
 author={Cynthia Fraser},
 isbn={9783319321851},
 url={http://isbnplus.org/9783319321851},
 year={2016},
 publisher={Springer}
}
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%0 Book
%T Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases
%A Cynthia Fraser
%@ 9783319321851
%U http://isbnplus.org/9783319321851
%D 2016
%I Springer
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TY  - BOOK
T1  - Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases
A1  - Cynthia Fraser
SN  - 9783319321851
UR  - http://isbnplus.org/9783319321851
Y1  - 2016
PB  - Springer
ER  - 
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APA Style:
Fraser, C. (2016). Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases. : Springer.

MLA Style:
Fraser, Cynthia. Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases. : Springer, 2016. Print.

Chicago Style:
Fraser, Cynthia. Business Statistics For Competitive Advantage With Excel 2016: Basics, Model Building, Simulation And Cases. : Springer, 2016.